The small town of Sala Consilina is quickly making a name for itself as the world record holder for the longest ever braid of mozzarella.

They set the record in 2007 with a plait of 42.8m and broke it again this Sunday by making one of 78.8m long and 10cm thick. It took 40 cheesmakers 78 minutes to complete the feat.

They transformed a city neighbourhood in a mozzarella factory, requiring four tonnes of milk, half a tonne of curd and 100kg of salt.

This record was certified by a notary, a court clerk and the town's mayor.