
A giant advertising poster for Bulgari featuring the American actress Julianne Moore has been banned by the Mayor of Venice, Giorgio Orsoni.
The poster, which was to have adorned part of the Doge's Palace during restoration work, shows the actress lying naked on cushions with two lion cubs and a black bag protecting her modesty.
Mr Orsoni says he has refused to approve the poster out of respect for tourists. Another, less revealing poster of the actress will be put up in its place.
Sponsorship from advertisers is essential for restoration work in the city and Bulgari posters bring in about $46,000 per month in advertising revenue. Bulgari posters on the Bridge of Sighs have previously caused controversy.
Do you think the poster is too revealing?
Villa beautifully renovated XVI century € 1500000
Case Bardi - Hilltop House 9B € 450000
Julianne Moore's Bulgari poster
If anyone has seen any Italian television with big chested, long legged women barely clad, they would consider this poster tame!
Poster in Venice
I don't believe the poster reveals anything. You'll see much more in works of art in all the museums. Whether it is appropriate for the Bridge of Sighs is another thing. But with the city needing cash......not much skin for a lot of dough!
It isn't a bad looking ad,
It isn't a bad looking ad, but it does not belong on the Doge's Palace. The mayor made the right decision...the ads on the Ponte dei Sospiri look awful.
Put them on the vaporetti and stop defacing landmarks for commercial purposes.
Do you think the poster is too revealing?
Well, it's not too OTT, but considering the prominent location, I think Orsoni probably did the right thing.
And Italy does have something of a reputation for going a little overboard on the scantily clad girl front.
I've seen much more revealing ads on the sides of busses in Italy, though.
Post new comment