“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos
Digital marketing services can solve that issue for your business, allowing you to concentrate on what you do best.
Choosing the best online marketing agency on the other hand, is no easy feat.
Finding an online marketing agency that can represent you and your business the way you perceive it is imperative.
There are tens of thousands of these agencies with which you may collaborate.
How does a business owner choose between them?
Don’t worry, that question will be answered in this guide. Let’s get started!
Tips for Finding a Top Online Marketing Company
Here are five of the most crucial factors to consider while looking for the best digital marketing business.
1. What are your company’s marketing needs?
The first step in selecting a top digital firm is to determine your business’s marketing needs.
What does your in-house marketing team have the expertise (and time) for if you already have one?
Is your company needs web design services? PPC? What are SEO and analytics?
Also, take a critical look at your team.
Can you (or they) truly strategize, implement, and optimize the most effective marketing strategy?
What are some marketing strategies that you know you “should” use but haven’t yet?
These kinds of queries will reveal what you can delegate to an agency to achieve more efficient results.
2. How does the agency manage its own business?
If an agency can produce marketing outcomes for itself, it’s a good sign it’ll be able to assist you in doing so as well.
So, if you’re considering hiring an agency to manage your blog, how do they manage their own?
How do they manage their social media accounts if you’re considering hiring them for social media promotion?
What is their rank in search against keywords and other search terms of their sector if you want to involve them for SEO?
You can double-check these details on your own or ask the agency.
Case studies and client testimonials are also positive indicators, but you should always double-check them before taking them at face value.
If a marketing firm does not “practice what they preach” in their own business, it could be a sign that they don’t believe in or aren’t capable of providing the services they advertise.
3. What are their KPI’s (Key Performance Indicators)?
Most firms keep track of vanity metrics, which are data that appear to be important but have no true connection to revenue generation.
The number of “likes” you get on a post, for instance, can be regarded as a vanity statistic as it does not always have a direct impact on the sales figure.
The last thing you want is for an agency to charge you premium monthly charges while merely increasing the number of likes on your posts but not increasing your sales.
Are they selecting measures that genuinely demonstrate ROI?
Here are some key performance indicators (KPIs) or metrics for digital marketing:
Number of New Visitors
A spike in visitors could be directly tied to a boost in conversions, depending on how good the remainder of your marketing funnel is.
However, tracking how visitors interact with your site and driving a lot of traffic to it can be a quick method to identify your target market if you’re not sure who it is.
Time Spent on Site
The amount of minutes consumers spend on your site reveals how engaging and relevant your material is.
If your information is very relevant to a visitor’s situation, they will stay on your site for an extended period.
If this is the case, your content could be more focused.
This figure is popular with Google because it shows how useful your website or blog is to someone searching for your keywords.
Besides page speed, other factors can impact how long people spend on your website.
For example, the average visit duration statistic in Google Analytics may use for tracking your average time on site.
Numbers of Traffic Sources
It’s critical to figure out which channels bring people to your website.
For example, if you discover that the majority of your traffic comes from a particular post that ranks highly in search, you should create more content that is comparable to it.
Furthermore, it is critical to track the type of traffic you are receiving.
For example, are the majority of your visitors coming from other websites? Are you getting organic search traffic?
Bounce rate reflects the number of visitors that departs your website after they enter it.
To improve it, you’ll need to realize why someone came to your website in the first place and the match between your ad copy and the landing page.
Cost Per Click
CPC (Cost-Per-Click) is a paid advertising technique in which you pay each time your ad is clicked.
Depending on the ad network you’re using, a high CPC could suggest that your ad is not well-optimised for your target demographic.
Click-Through Rate (CTR)
The Click through rate (CTR) compares the number of times your ad has been clicked to the number of times it has been seen.
This is useful for determining how targeted your ad wording is.
A low CTR could indicate that you need to learn more about your target demographic and experiment with other headlines, copy, graphics, or even a completely different offer.
4. What are the possible results?
There are a lot of marketing agencies and freelance internet marketers who promise the world to customers merely to complete the purchase, but they don’t have the staff or abilities to follow through.
So, in the worst-case scenario, they continue to charge you money every month and claim that it would take a long time to see organic traffic results, even though you know that their actions will never provide results.
Additionally, agencies should not guarantee bottom-of-the-funnel results since there are far too many variables at play, many of which are unique to each business, which could lead to a disparity in ROI.
5. Take pricing into account
The final price will almost certainly be set through contract negotiations.
It’s an unsettling process, especially for people who aren’t used to it, but there are ways to make it more bearable.
Instead of settling on a single number and keeping to it, consider putting your quote on a scale.
If your figure isn’t negotiable, look into other contract components, such as the length of particular provisions.
“Price is what you pay. Value is what you get.” Warren Buffett
The ideal agency will help your company realise its revenue potential, give you peace of mind by handling everything for you, and save you money by not hiring a team in-house.
Instead of worrying about your internet presence, you can focus your time on your talents.