Badly Packed Moving Truck

10 Packing Tips You Must Know Before Moving to a New Home

Sooner or later, one must move around and find a new place to call it a “home”.

People have different reasons and frequency of doing so, but everybody faces the daunting task of moving to a new house once in life.

Because it is an essential yet complicated thing to do, here are the 10 packing tips to make the ordeal less frustrating for a smooth transition of environment:

1. Decide What Not to Take to the New Home

Humans have a knack of accumulating things which might not be as useful as they seem and one realises the burden these “obsolete” gadgets or utensils can cause when moving around.

The best thing to save time, and even earn few bucks, is to sort the things out as per their usage and value.

Those which are a mere waste of space could simply be dumped instead of carrying around or if they might be something which other people may need or want, they can be sold via online sale/purchase platforms.

2. Take Care of Personal Items Yourself

Not everyone is going to care about the things which are very close to your heart.

So instead of lashing out on your siblings or parents in case such things get broken or damaged during the moving process, sort and pack them out yourself carefully.

3. Pack Clothes in the Most Efficient Way

Different people use different techniques to fold and pack the clothes in suitcases but the one which allows you to save the space and pack more is the “rolling method”.

It involves rolling your clothes into small cylindrical shapes instead of folding them the conventional way, which certainly looks elegant, but aesthetics is not the primary objective here of course.

Another way to save time while unpacking is to fold the clothes with hanger.

In this way, all you’d need to do is to pull out the hanger and arrange the new closet in no-time.

Clothes and Suitcases

4. Do Not Place Expensive Items in the Suitcase

Suitcases are roughly handled in the shifting process hence it is not at all a good idea to place expensive items and electronic gadgets inside them.

The best practice is to keep them in your handbag which will ensure that no irreparable damage is done to sensitive gadgets such as laptops, iPads among other things.

Also, it is highly advisable to keep important documents such as property papers, educational/medical certificates or prescriptions with you in the handbag for the ease of conveyance and use.

5. Furniture Disassembling & Packing

One of the hardest parts of moving is to move the bulky and voluminous furniture.

In case of furniture, it is advisable to disassemble furniture and move it in parts rather intact.

Again, the process needs deliberation as it may cause hassle if proper parts are not packed and shipped together and they end up getting mixed with each other.

For the sake of efficiency and convenience, this phase of moving should be dealt with days before the D-day.

6. Pack Cables & Remember the Configuration

If you want to take the complex task of reassembling electronics yourself once you get settled in your new house, you’d want all the cables to be in the right place.

Hence, you should spend extra time in folding and placing the cable in the right manner so that they might not get tangled during the process.

Another important thing is to remember the configuration of wires when you want to, say reconnect your television.

It is recommended to take the picture of the original configuration before removing the cables as it would be immensely helpful during the difficult task of putting it together.

7. Arrange the Material Needed for Packing Beforehand

For small items such as kitchen utensils and stationery, you’d need enough supply of cardboard boxes, plastic containers, bubble wrap, cello tapes, and newspapers.

Make sure you have these supplies already before you start packing or it is just going to get difficult to ask someone during the process and go and arrange the requisite item.

Needless to say it is inefficient as the entire process is just going to stop because of it.

8. Packing Glassware Safely

For sensitive items made of glass and ceramic, the best practice is to use bubble wrap to absorbs the shocks of traveling.

Another thing which could be done to ensure the safety of such equipment is to make multiple layers using clothes and newspaper.

If you are using a cardboard box to pack them, fill the gaps in between the items with newspapers to avoid them from colliding and cracking during the moving process.

9. Mark & Categorise the Packed Items

The process of packing should be given more deliberation, time and effort so that the trouble of unpacking could be relatively reduced.

One important step toward this end goal is to properly categorise the packed items and clearly mark them using a bold marker.

It will drastically cut down the unpacking time and help you access something you want in case of an emergency.

10. Find a Professional Mover Service

Of course, you can pack and move your things on your own but ideally, it is best left to the professionals.

It will certainly cost you few extra bucks but it will allow you to save yourself from the stress of the entire process and focus on the excitement of moving to a new place or mourn leaving the old one, whatever suits you.

While looking for a suitable mover online, reviews from people who have already availed services are particularly helpful.

Also, it is very important that you should carefully study the policy of removal companies before hiring so that any inconvenience can be avoided later.

After all, it is your property at stake which has both emotional and economical cost attached to it.

Moving to a new place in several ways is a stressful course but with a little deliberation and extra effort, it can be made smooth.

Just follow these easy tips and for the most part, you’ll be good to go.

Content Strategy Meeting

How Landing Pages Are Tied to Your Content Strategy

Are you struggling with your site’s content performance? If so, you are not alone.

A recent survey shows 64% of marketers would like to learn how to build a better content strategy.

To survive the tough online business landscape, you need a smart content strategy at the core of your marketing campaign.

While most marketers create high-quality content for lead generation, they fail to build effective landing pages to boost their efforts.

If you want your content to convert, you have to understand the role of a great landing page.

Why are Landing Pages Important?

A landing page offers a follow-up to the promises you make in your content.

If you have invested heavily in content marketing and your site traffic is great, you expect high conversion rates.

If this is not happening, it is likely your landing pages are ineffective.

Landing pages are a crucial step in the customer purchase journey.

After investing heavily in the best web design and great content, your landing pages should complement your efforts in lead conversion.

A landing page boosts conversion rates, aids in collecting customer insight, generates buzz around new products or offers and helps visitors make decisions and so much more.

Research shows 68% of B2B businesses use landing pages for lead generation which assures future conversion.

Unfortunately, most marketers don’t invest in their landing pages.

While a lot of effort goes into improving a site’s search engine optimisation (SEO), the landing pages get short shrift.

A recent survey shows 77% of landing pages are homepages.

To make matters worse, Adobe says only 50% of landing pages are ready for mobile devices.

If you want to reap from your content strategy, you need to start leveraging the power of landing pages.

Play with different colours on your landing page for first impressions.

Landing Pages Best Practices

Here are some important tips to spruce up your landing pages and give impetus to your content strategy.

1.  Differentiate Between a Landing Page & a Homepage

For many businesses, there’s no distinction between landing pages and the homepage.

It is important to appreciate that these two are different in design and function.

A landing page is a tailor-made web page that follows up on the promises your content makes.

For instance, if you have a discount offer, a landing page will have specific information related to that offer.

The idea is to help the visitor make the final decision.

The goal of a landing page is to convert while a homepage can play multiple roles.

A homepage can feature multiple links, but your landing page content should strive to keep the visitor on the page.

2.  Boost Landing Page Loading Speeds

Internet users hate delays in any service they use.

With this in mind, you have to boost your landing page speeds or else lose prospective customers.

You have less than three seconds to convince the visitor.

If your landing page takes time to load, you will most likely lose your leads.

To improve loading speeds, minimize heavy elements and graphics, keep checking the loading speeds, compress images and upgrade your hosting package as your site traffic grows.

3.  Clarity is Key

One of the most important aspects of a landing page is clarity.

Your site visitor needs to know what is on offer in concise terms.

Create a clear, readable headline for the page and make sure it reveals the nature of the offer.

4.  Leverage Colour

First impression matters, and when a visitor comes to your landing page, you have to sustain their interest.

You can use a splash of colour on the main components of the page, including heading and subheadings.

5.  Responsive Landing Pages

Your landing page must display correctly on all screen sizes.

With more people going online through mobile, you have to consider this when designing your site.

Test your website on multiple internet devices to ensure everything loads perfectly.

This boosts the chances of conversion while reducing bounce rates.

6.  Leverage Landing Pages For SEO

Using an SEO-adaptive landing page design is a smart strategy to convert and at the same time, boost your rankings on SERPs.

Consider using minimal layout, decluttering your web page through clean design and a scroll motion slider on the page.

This makes it easier for both search engine crawlers and users to navigate your content.

7.  Use a Compelling Headline

A headline is an essential component on a landing page.

It can make or break the performance of the page.

When visitors land on the page, this is the first thing they see and for this reason, it has to grab their attention.

If it is captivating, visitors will most likely linger, but if it is boring, they might instantly click away.

Create a headline that is clear and instantly connects with the reader.

Final Thoughts

A great landing page boosts your marketing strategy by converting visitors into customers.

If you want to improve your content strategy, it is important to look at the whole picture.

Focus on all the contact points on the purchase journey from the search engine results, the landing page to the order page.

If you want to get more out of your content strategy, it is time to optimize your landing pages with these tips.

Social Media Montage

5 Great Marketing Tactics To Help Boost Business Sales

Does it seem like your business has reached its peak?

Has your sales remained stagnant for quite some time despite the fact that your product or service is still very much needed today?

Is the size of your target market increasing but the number of your customers remains unchanged?

If any of these is true for you, then you need to re-examine your marketing strategy. Your marketing tactics may have worked in the past, but they may no longer be effective today.

No business succeeds without any kind of marketing. Your marketing strategy though must be regularly fine-tuned to adapt to an ever changing world.

So, if you’re running a small business offering a potentially good product or service but are not drawing enough customers, there are some effective marketing tactics, like the ones discussed in Camino Financial’s article “5 Marketing Tactics To Drive Sales”, that may be just what you need to help bring in more sales.

Know And Understand Your Customers

Who are they?

What needs do they have that your product or service can meet?

Can you find them in the internet or in the real world?

You can start answering these questions by conducting regular surveys to get an indication of what your customers think of your product and what role it plays in their daily lives. Or, you can also meet them in person so you can have a more relaxed discussion with them. Offering incentives or appreciation tokens will encourage them to have these discussions with you.

As you identify the specific customer need your product or service is satisfying, you’ll logically get a clearer picture of who you should be targeting.

For example, let’s say you sell home-cooked meals.

If your clients are saying that buying your product saves them they’d otherwise use cooking, you’d be looking at a market group who don’t have too much time in their hands for cooking and preparing meals. Most likely, these are busy working individuals whose age range may run from 21 to 60.

This will also tell you to focus on them and not to spend too much time with teenagers, senior citizens and people who spend most of the day at home.

Email Marketing Illustration

5 Marketing Tactics That Will Help Your Business

If you already know who your clients are, then it’s time to start thinking of some marketing tactics you could use to boost your sales.

1. Grasp of Your Competitive Edge

In today’s business world, products and services from different providers are so similar that customers can’t take too much time trying to identify the best one.

This is where a clear and distinct product differentiation needs to be strongly communicated to your target market. If your competition, for example, is also offering convenient, time-saving and delicious food, compare it with yours.

Does yours offer more time saved?

Is yours tastier?

Does your packaging seal in and preserve the content’s quality better?

Does your product have one feature not found in others?

Do you have a friendlier, more personalised customer service?

Whatever it is, make sure it’s persuasively communicated to your target consumers in a way they’ll perceive your product to be superior.

2. Personalise All Your Approach

It’s a digital technology-driven world that we live in today. With all the electronic devices and gadgets, smartphones and tablets surrounding us, the personal touch is fast vanishing.

Boosting your sales requires personalising your approach every step of the customers’ journey, online or offline.

This boils down to having your marketing, sales and client service teams working hand in hand towards having a better understanding of who these customers and prospects are and how to best handle them.

Get into your customers’ shoes. You’ll have a better perspective of how they see your company, product brand, and service.

Craft your message well and meet them where they mostly hang out.

3. Keep Your Customers Happy

Among the many marketing tactics, this is one that is often taken for granted.

Many businesses make the mistake of focusing too much on acquiring new customers instead of keeping current ones. When you make a sale, you create a relationship between your business and your customer.

That relationship should be mutually beneficial and maintained with great effort.

Gone are the days when people lined up for your product or service (unless you are Apple!).

Nowadays, you have to woo them to consider your product or service.

Customers who feel they have been neglected or forgotten will no longer buy from you again. Worse, they’ll tell others of how bad your business treated them.

On the other hand, customers who feel they are valued by your business will surely return and by word of mouth, inform others to also buy from you.

Treat your current customers like you would treat a friend. Listen instead of arguing with them, especially if they have problems with your product or service. Send them a text or e-mail to ask if the product they bought from you is serving them well or even just to say “hi”.

4. Get into Email Marketing

This is one of the most effective marketing tactics. It’s so easy, you can get it started today. And thankfully, it won’t cost you an arm and a leg.

The premise, of course, is that you’ve built a list of customers, prospects, and subscribers. You then market your product in a personalised, friendly manner (not an in-your-face hard sell) by e-mailing them regularly so that you stay on top of their minds when they need your product or service.

A very popular form of e-mail marketing is the newsletter. It’s where you can talk about product news, promotions, big deals, customer reviews, and testimonials.

When done interestingly, with lots of customer-relevant features and valuable information, a newsletter can help generate sales and profits.

5. Develop a Social Media Strategy

With just about everybody spending at least 3 hours in front of a computer or a smartphone for leisure, social media management is a great medium to use for your marketing tactics.

You can reach potential customers and clients on sites like Facebook, Instagram, Pinterest, and LinkedIn. You can then drive them to your website and blogs that should provide the answers to their questions, issues, and concerns.

Address as many of these as you can.

As you regularly do this, it will enable you to build and establish trust and to foster relationships that should ultimately result in more sales.

Business Team Bonding

It’s Time to Use Marketing to Your Advantage

These are tried and tested marketing tactics small and medium-size businesses have adopted in their day-to-day operations. As they see their sales volume growing and over-all business expanding, they religiously continue to apply these.

Isn’t it about time you tried at least one too? You won’t regret it and your sales will boost so much you’ll never go back to the olden ways!

Cabin Filter

3 Reasons Why You Should Replace Your Cabin Filter in Time

Replacing your cabin filter should be a regular part of maintaining your vehicle. Find out how frequently it should be changed out and why you should even do it in the first place. You’ll also learn about the tell-tale signs for when you’re due for a new one.
When it comes to maintaining your trailer, changing the cabin air filter might not be on your list of priorities. You might not even know that it’s there. Most of the time, it doesn’t get as much attention as the engine and oil filters.

So what is a cabin air filter anyway? Well, its primary purpose is to keep the air inside your trailer clean. It filters out the pollutants that go through your trailer’s HVAC system. These could be anything from pollen to mold spores.

We’ll be the first to admit that air quality is not something that we constantly think about. Little did we know that this vital part has been saving us from having allergy flare-ups and costly HVAC repairs. There are a couple of things that you might be forgetting. Trailer brake controllers might be one of them too.

Cabin Air Filter

How Do You Know If Your Cabin Air Filter Is Bad?

A lot of people wonder how often to change the cabin air filter. You should be replacing it every 12,000 miles or so. Otherwise, it should be pretty obvious when a replacement is due. When it becomes loaded with debris like dust and leaves, the incoming airflow will feel weak. Your AC system will not work as well as it used to.

You should also pay attention to how the inside of your trailer smells. If there’s a musty smell coming out of the interior vents, then you know that it has gotten way too dirty. Since you’re going to be in your trailer a lot, you should make the experience as pleasant and safe as possible.

Cabin Air Filter Cost

Cabin air filters usually don’t cost more than $25. That’s a small price to pay for good air quality inside your vehicle. If you can’t install one yourself, labor fees might cost you up to $50. That’s still not bad considering how much you’ll get to save in repair and medical expenses.

Air Filter

Cabin Filter vs Air Filter

Is there even a difference between the two? Absolutely. Your regular air filter deals with the air that flows to your engine. The cabin air filter’s purpose is to clean the air that flows out through the cockpit. In other words, it filters the air that you breathe.

The regular one not only keeps contaminants from ruining your engine, but it also ups your gas mileage and horsepower. In reality, there shouldn’t be such a thing as engine air filter vs cabin air filter. These two are separate, and both are essential in maintaining a well-functioning trailer.

How to Replace Cabin Air Filter

Replacing your cabin filter isn’t difficult and it usually just requires a Philips or flat-head screwdriver. All you have to do is take off the glove box or the kick panel. Then unscrew the cover. Carefully slide out the old cabin filter, and chuck it out.

For good measure, you may want to vacuum the spot where the old one was. This is to take out the remaining pollutants that it wasn’t able to filter out. Next, install the new one. Make sure the orientation is correct to allow for proper airflow. This is usually indicated by an arrow.

Then put everything back the way they were. You should be covered for the next 12 months or so. Enjoy driving in clean and cool air, and don’t forget to replace it again eventually.

Car Filter

The Benefits of Regularly Replacing Your Cabin Filter

1. Boosts Defroster Performance and Prevents Condensation on the Inside Windows

Driving in your trailer during the winter can be a pain. Condensation on the windows makes it harder to see out of the windshield. How does this happen?

The cabin filter usually catches some amount of water. When it gets wet, this comprises the defroster’s ability to blow out warm air. A newer one should have no problems letting the defroster do its thing.

We’re sure we don’t have to warn you about driving in low visibility conditions. That’s just an accident waiting to happen. Road safety should always be at the forefront of your mind, and well-functioning defroster will keep you from being an unfortunate statistic.

2. Keeps the AC System in Tiptop Shape

Driving in the summer with a busted AC system is hell on earth. On top of the discomfort, AC system repairs can cost you a pretty penny if you let the damage keep worsening. As a cheap preventive measure, replace your cabin filter!

A combination of moisture and debris can damage the electrical parts of your AC system. The airflow becomes restricted because of the accumulation of dirt, causing the motor to work overtime. When it works more than it should, it’s more likely to overheat and stop working altogether.

3. Improves Air Quality

Spring can be brutal for those with allergies. With a clogged cabin filter, you shouldn’t wonder why you’re sneezing all the way to your next destination. There’s nothing that’s stopping pollen, leaves, and dust from entering your trailer. To get a fresh and clean lungful of air every time, keep harmful elements out of your vehicle with a new cabin filter.

Conclusion

As you can tell, cabin filters do a lot when it comes to your comfort and safety on the road. Keeping your rig in good condition is a no-brainer. Need to ask us something about cabin filters? Share your thoughts below and let’s get a conversation going.

Blockchain Network

5 Industries That Blockchain Will Disrupt

You might remember your grandpa’s old typewriter.

A clunky old thing that was unusually loud, uncomfortably heavy, and frustratingly impractical.

A black chunk of blocky metal.

It kept jamming every few minutes if you didn’t know how to press the keys just right, and it left your fingers stained blue whenever you had to change the ink ribbons.

While your grandpa loved it, you were a little less convinced – why bother with something that obsolete when you can have a sleek, shiny new laptop that’s as light as a feather, barely makes a sound when you type, and can store all your documents on a hard drive that takes up no space at all.

Personal computers over typewriters, emails over letters, cell phones over landlines, Netflix over cable, Uber over taxis.

And what’s next, cryptocurrencies disrupting traditional banking and payment services?

We’ve yet to find out.

Even though it’s been around since 2009, blockchain is still a buzzword on everyone’s lips.

While no one can truly predict the extent of its impact in the future, we do know that change is coming.

As with any innovative form of technology, disruptions can be expected.

Here’s which industries need to be on the lookout for potential problems and opportunities.

Physical Bitcoin

Banking

The bank always takes a fee.

You want to wire some cash to your mom to help her pay the bills?

The bank will take a small percentage or a set fee, and if she’s overseas, the rates will be even higher.

While banks usually don’t charge too much for these kinds of services, one portion of your money will still go to the bank instead of your mom.

Blockchain, on the other hand, enables you to wire money for much smaller fees and through channels that are inherently even more secure than what banks offer.

There’s almost no risk of a system collapse, and it’s nearly impossible to steal from it because there’s no central “vault.”

The decentralised way blockchain works enables everyone to have their own private safe space to store money, bank records, and other documents.

Blockchain is based on public ledgers that anyone can access, and this eliminates the need for a trusted third party source to handle transactions.

Your transactions are 100% your own, you have all of the autonomy.

However, banks are now developing their own cryptocurrencies and adopting blockchain solutions.

This will improve their services, and reduce operational costs.

And it’s unlikely the government would ever allow banks to fall apart.

The blockchain is disruptive, but it won’t break the banks – they will merely have to adjust.

Healthcare

Healthcare is about to change drastically.

The way things are now, the medical industry spends a huge chunk of its funding on operational costs like filing, record keeping, and accounting.

Your medical records are kept in centrally located files, which are subject to data breaches, theft, and loss.

Blockchain can solve this.

Currently, patient records are spread across multiple providers and organizations, but blockchain could help medical professionals put together all of these pieces of data in real-time and ensure that everything is comprehensive and up-to-date.

Patients will be able to access their medical information regardless of where they are in the world, and they will still be highly-secure.

This is one of the most practical ways to manage massive amounts of data and make it easier for doctors to give diagnoses.

Ballot Box

Government

Say goodbye to voter fraud.

Traditional voting relies on mail votes or standing in line to vote in a booth.

And these votes have to be counted.

This makes fraud relatively easy, and regular online voting isn’t much better either.

Because a central authority is used, problems appear.

Blockchain can help here too.

People can vote online without revealing their identity, and the system can count the votes with 100% accuracy because it knows that one vote is always attributed to one specific ID.

One such platform already exists – MiVote.

This program works like a digital ballot box, and it’s token-based.

Once you make a registration in the official ledger you can vote through your smartphone and the whole process is smooth, reliable, and secure.

Implementing blockchain in government systems has other benefits, too.

It makes it very difficult to skew data, so government records will become even more difficult to tamper with.

It discourages corruption and opacity, which means politicians will have to be a lot more open about what they’re doing.

This transparency is there for us regular folks as well – digital asset registries will become available and blockchain will make it much more difficult to do things like commit tax fraud.

Retail

Blockchain will directly affect supply chain management and retailers.

Why do we even go to stores?

Because that’s the middleman we need when we want to get a pack of gum, a shiny new gadget, or a washing machine.

With blockchain, buyers and sellers can be directly connected, without any need for additional fees for the middleman.

Blockchain also tracks everything.

Let’s say, for example, you decide to buy some apples and have them delivered.

When you get them and bite into one, you realise it’s all bruised and as sour as a lemon.

Who do you blame for this?

Blockchain transparency allows you to retrace all the steps, from the delivery company, to the store, to the supplier, to the producer, even to the farmer who grew them.

We’ll be able to find the weak links and companies will be able to build their reputation through validated transactions shared by multiple supply chain partners.

Intellectual Rights

There are already startups that are giving musicians the option to get paid directly from fans instead of giving away a percentage of their earnings to record companies or platforms.

Blockchain makes it possible to better catalog songs with their respective creators, and it solves the issue of licensing because it offers hashing and proof of existence.

Hashing is like your digital fingerprint because it allows a document to be processed into a fix code that’s yours alone, and it can’t be copied or repeated.

Proof of existence is the recording of these hashes on the blockchain.

This makes it easy to trademark or patent something, and prove authorship.

Companies such as Binded allow artists to protect original images that they have created, and companies such as Ujo Music allow them to protect their music.

Our future is in blockchain.

Whether it turns our world upside down all at once or allows us to embrace it step by careful step, there’s no running from it.

The world is posed to implement new blockchain solutions into everything, and now it’s up to us to learn more about them and use them to their full advantage.

Hands in a Heart Shape on Pregnancy Bump

3 Common Changes in a Woman’s Body During Pregnancy

Pregnancy is a wonderful journey for every woman.

They carry their baby inside their womb with love and care for nine months and give birth to a healthy baby boy or girl.

A woman’s body changes as the pregnancy progress and the change happen because the body adjusts to help the baby to develop.

Some common signs are well known by everyone.

Pregnancy is indicated by missed periods, nausea, mood swings, food cravings, vomiting amongst others.

Some physical changes in cases of pregnancy are an enlarged uterus and swollen breasts

With pregnancy also comes puffy feet, back pain, heartburn and acid reflux.

But a mother happily tolerates all of these to give birth to her bouncing baby boy or girl.

Other physical changes become evident as the pregnancy progresses.

The popped belly button starts from the second trimester.

The breast milk also starts to develop as the baby needs to ingest milk for nourishment after birth.

In this article, you will get to know about some changes that can happen to you if you want to become pregnant.

Popped Belly Button

Popped Belly Button

Many women ask their doctors, “When will my belly button come out during pregnancy?”

The answer is from the second trimester.

The belly button is connected to the umbilical cord which supplies your baby’s nutrition and carries away wastes to and from the placenta.

As the uterus expands, the belly button also pops out.

It is a harmless symptom and the belly button becomes normal with time.

Hair & Nails

This is a complicated subject.

Some women may have thicker hair as oestrogen levels rise during pregnancy.

Often many pregnant women experience excessive hair growth in their other parts of the body as well.

After giving birth, oestrogen levels gradually return to normal and often a lot of women experience hair loss.

Excessive hair loss is in fact quite normal and hair growth does return to normal as time passes.

As for nails, they can become coarser during pregnancy.

The nails also become brittle, soft and break more easily.

Gynaecologists say that this happens because of the blood supply to the fingers and toes increases due to a high level of estrogen.

Artistic Image of Pregnant Woman

Skin

Skin change is also another common symptom.

Women get stretch marks in their abdomen because the baby grows larger and uterus also expands.

If the mother gains weight, she may get stretch marks on her breasts, thighs and other body parts.

This happens because the collagen or connective tissue of the skin breaks as it expands due to pressure.

Stretch marks may not disappear completely in many women.

Some women use coconut oil, cocoa butter or aloe vera – even silicone sheets or creams to reduce the visibility of stretch marks but in most cases, stretch marks caused by pregnancy will remain to some degree.

It will be better if you take it as the badge of your pregnancy.

Often women get the rosy complexion or pregnancy glow due to excessive blood circulation.

But many get pigments known as melasma or chloasma.

These are brown patches which may appear on the face and over the cheeks or eyes.

It happens if the melanin level in cells become imbalanced.

There are other things like sagged or heavy breasts, mucus discharge from the vagina, varicose veins or itchiness around the body.

All of this happens because hormonal levels change greatly during pregnancy.

Conclusions

The main thing to remember is that pregnancy is an incredible experience that will bring a new life into the world, and with it great joy.

Most if not all symptoms experienced by women during pregnancy eventually disappear after childbirth and thus, any changes in your body are temporary and short term.

Blonde Woman Sat on Floor Using Laptop

4 Ways to Optimize Your Influencer Marketing Campaign

Influencer marketing has evolved from a mere buzzword amongst the noisy, overcrowded digital marketplace into a multi-billion dollar industry.

Brands scrambling to figure out how to stay current have turned to influencer marketing, and many of them have even received a 520% return on investment, based on a 2018 statistic.

Moreover, statistics show us that 49% of consumers take into consideration an influencer’s product testimonials before deciding whether or not to purchase an item.

This effect on consumers’ spending habits has prompted many marketers to allocate a budget for influencer marketing.

But like any other marketing strategy, developing an influencer campaign requires careful planning, cooperation, and attention to detail if you truly want to enhance brand credibility and reach your target audience.

Here are a few simple steps to get you started:

1. Create Goals That are Actionable and Measurable

The initial step is setting realistic goals.

Whether you want to expand your network to reach the younger audience or enhance the relatability factor of your brand, defining your objectives makes it easy for you to choose the ideal influencer or platform for your campaign.

Take into account the industry you belong to, the market you want to target, the type of channels you want to use to spread your business’ message, and the influencers’ style and network that are best suited for your campaign.

Ideally, for instance, a skincare brand should collaborate with multi-channel influencers who have huge followings on YouTube and Instagram.

These platforms are where most of the younger demographic spend their time online.

On the other hand, if you’re aiming to target a network of professionals, you should consider launching your campaign on Facebook, LinkedIn, or Twitter.

Knowing where to place your content and who to collaborate with are crucial if you want your campaign to have a better chance of success.

Choosing Social Media Marketing Platforms

2. Find the Perfect Influencer For Your Brand

Your potential influencer should tick all the right boxes in terms of content quality, follower count, engagement, and style.

Marketers often make the mistake of reaching out to an influencer for a collaboration prior to doing a thorough background check.

First things first: check if your prospect is engaging in fraudulent activities (i.e., fake followers and fake engagement).

There are tools readily available to quickly scan the engagement activities and follower/following ratio of the influencer to identify their legitimacy.

For example, Instagram has the IG Audit tool, which gives a rundown of a user’s estimated real follower count and average engagement activity.

It is  also equally important to scroll through past posts to see if they’ve already collaborated with brands that have a product or service similar to yours.

Moreover, there’s a growing trend among brands and marketers who choose to work with micro and nano-influencers.

They have relatively fewer followers than celebrities and macro-influencers but they deliver quality engagement.

This is a great option for brands that want to establish their reputation through influencers who post consistently engaging and relatable content.

Once you’ve chosen who you feel is the appropriate person to represent your business across various channels, you can reach out to them via email or private message.

3. Get Creative

Set the budget and lay out your plans to the influencer.

You should be concise about everything – from the type of campaign you want to execute to the content you want to publish.

You can be upfront about the relevant posts you want for your campaign, but don’t interfere with the influencer’s unique style and creativity.

It’s important to be open to suggestions and collaborate with them in order to get the creative juices flowing and produce a win-win outcome.

Whether you want the influencer to post sponsored content, a product review or a contest/giveaway, give them all the required information they need to do so.

Provide the requested tags, and call-to-actions, and let the influencer take care of the rest.

They should be experienced in knowing exactly how to peak the interest of their followers, and further drive interaction and engagement.

Modern, hard-to-please consumers have grown tired of all the digital noise and product promotions that lack sincerity and transparency.

They are smart enough to detect if the influencers are forced to promote a product they don’t actually like.

So it’s crucial to establish a meaningful, collaborative relationship with the influencer instead of just dismissing them as mere marketing tools.

4. Monitor the Success of Your Influencer Marketing Campaign

Monitor the reach, engagement, and conversion to see if your campaign is yielding the desired results.

Keep track of the number of likes, shares, and comments on the posts, as well as the business website traffic.

A significant increase translates to your influencer marketing campaign, effectively reaching a wider audience.

Although enhancing brand awareness is one of the major priorities of brands, the end goal should always be increasing revenue.

Tools and software are also available to effectively measure if sales performance has improved.

If you don’t see an upswing in results, however, you can always invest in careful re-planning and revising to better cater to the needs and wants of your target demographic.

Guys Playing Video Games

Top 10 Racing Style Gaming Chairs in 2019

While you are gaming, it makes sense to sit on a comfortable chair.

Professional gamers understand the need of best racing style gaming chair for PC gaming.

If you are a newbie in the world of gaming, then we would like to help you find the best chair within your budget and needs

In this article, we have round up some of the top quality gaming chairs for PC gaming.

These chairs provide you with an impeccable backrest and a fantastic alignment of your spine so that you can attend to gaming for hours without having back pain issues.

This is certainly an investment but trust us when we say that this is going to pay off.

Your body requires to be taken care of, and you don’t want to ruin your back for the sake of saving a few dollars.

Thus, we would highly recommend the following gaming chairs, and we promise that you won’t regret investing in any of these!

Langria Racing Style Gaming Chair
Langria Racing Style Gaming Chair

1. LANGRIA High Back Racing Style Faux Leather Executive Gaming Chair

LANGRIA is our highly recommended pick for the best racing style gaming chair.

This company is famous for its beautiful office, home and gaming chairs it has to offer.

The high back racing style executive chair is one of the most excellent picks to make if you are a gamer and have to spend tons of hours in front of your PC.

This chair is upholstered with PU leather and has an excellent foam padding, which is thick and comfortable.

It is made up of double mesh and is extremely breathable.

You are going to have the best, sweat-free gaming experience with this one.

The best feature about this chair is that it is ergonomic, which means that it offers you a perfect posture with remarkable support.

Your spine remains in alignment, and there is literally no pressure on your lower back.

The stability and flexibility of the LANGRIA high back racing style faux leather gaming chair is priceless and unbeatable.

We love this one, and we would suggest our gamers to invest in this one. It is affordable and offers a lot more than expected.

Best Massage Ergonomic Mesh Midback Task Chair
Best Massage Ergonomic Mesh Midback Task Chair

2. Best Massage Ergonomic Mesh Midback Task Chair

If you are on a budget, then this ergonomic chair by BestMassage is a great pick to make.

This chair comes in black and can be bought for around $50.

If you are an occasional gamer, then this is the right choice for you.

The mesh back offers you excellent ventilation.

It might not be one of the most long-lasting chairs, but it is sturdy enough to get through a good couple of years.

Also, you are getting it for less than $50; what else would you need?

Secret Lab Omega
Secret Lab Omega

3. Secret Lab Omega

Secret Lab Omega is rated as a proper racing style gaming chair.

Whether you are a beginner or a pro, this chair is a beautiful choice to make.

You won’t be disappointed with this at all.

The Secret Lab Omega is ergonomic, which means that it is going to provide you with excellent support and posture.

The built-up quality is impeccable, and it is going to last long too.

However, there is no lumbar support with the chair.

Thus you might have to invest in that.

But, even without a lumbar pillow, the chair is exceptionally comfortable.

NobleChairs Epic Gaming Chair
NobleChairs Epic Gaming Chair

4. NobleChairs Epic Gaming Chair

The name says it all; this is an epic gaming chair and is highly appreciated in the market these days.

One thing to bare in mind is that this chair is not designed for short people.

Tall people will experience the best comfort with this one.

An epic gaming chair comes with lumbar pillow support, ensuring that your upper and lower back is at ease, while you play.

It is a lightweight chair which is highly durable.

The chair is composed of leather and offers excellent comfort overall.

The downside to this one is that its wheels are a little sturdy.

You won’t go out of control, but you will have to be a bit careful when you move around a lot.

Corsair T2 Road Warrior Gaming Chair
Corsair T2 Road Warrior Gaming Chair

5. Corsair T2 Road Warrior Gaming Chair

Corsair’s T2 Road Warrior gaming chair is an eye-captivating piece.

It is elegant, and the design might be simple, but it catches the eye instantly.

The chair comes with lumbar support and has microfibre cushions included as well.

It is incredibly breathable due to high-quality leather.

The most attractive part about this gaming chair is that it is available in quite a lot of different co lours which gives customers a variety to choose from.

The features that stand out in this chair are comfort and ease.

The designers have abidance by the ergonomic rules strictly.

The chair provides you with the best posture and spine alignment.

You don’t feel tired at the end of your gaming session at all, which makes this one stand out.

NobleChairs ICON Gaming Chair
NobleChairs ICON Gaming Chair

6. NobleChairs ICON Gaming Chair

This one is again from the NobleChairs, and we adore it.

The ICON gaming chair might be a little expensive, but it is a perfect pick for minimalists.

This is a luxury piece, and we cannot deny this by its elegant yet straightforward outlook.

The ergonomic features are enhanced as the best and high-quality materials have been used in this chair.

The chair is a combo of PU and NAPA leather (two of the finest leathers) which provide a breathable experience.

The design is aesthetic yet comfortable and offers you a great posture while you are deeply indulged in your gaming session.

Vertagear S Line SL2000
Vertagear S Line SL2000

7. Vertagear S-Line SL2000

Vertagear has not earned a lot of attention in the world of gaming chairs but lets us say that is somewhat underrated.

This gaming chair is just one of their best ones that you can get.

It has all the features that a pro gaming chair has to offer

It comes with lumbar support, ergonomic design and a vast colour range as well.

The built quality is a little questionable as the company is still working to boost its quality.

However, lumbar support and ergonomic features are simply outstanding.

You won’t feel uncomfortable while you play, and your lower and upper back will be in alignment too.

Thus, this one is not a bad option at all if you are looking for something affordable.

Cougar Armor Gaming Chair
Cougar Armor Gaming Chair

8. Cougar Armor Gaming Chair

Cougar Armor gaming chair is a mid-range budget chair which comes with lumbar support and ergonomic design.

The design is pretty cool with black and orange stripes, which gives it the perfect gaming outlook.

It is built up of top-notch steel and is super long-lasting.

Thus, know that your investment is going to last for the right amount of years.

Every cougar chair has two lumbar support pillows that come along with it, and it also offers two additional head support.

Now that is a catch.

It is a budget-friendly gaming chair and provides you with useful features. Thus it is worth the consideration.

DXRacer Formula Series
DXRacer Formula Series DOH/FH08/NB

9. DXRacer Formula Series DOH/FH08/NB

This is a popular choice of many gamers and is a mid-range, budget-friendly gaming chair to opt for.

It comes in different co lours and is built with high quality, durable materials.

The company claims that faux and PU leather help in boosting the overall comfort experience for the gamer and offers a good posture too.

It is packed with several other features like 3d adjustable armrests and height and backrest adjustment along with much more.

However, this one does not come with a tilt lock, and some customers do have issues with it too.

But overall, it is an excellent choice to make. Also, you don’t have to pay much for it.

RESPAWN 200 Racing Style Gaming Chair
RESPAWN 200 Racing Style Gaming Chair

10. RESPAWN-200 Racing Style Gaming Chair

Lastly, the ReSpawn-200 racing style gaming chair is on number 10 amongst our top 10 racing style gaming chairs.

It is an affordable pick to make as it comes under $100.

The chair comes with lumbar support and has a mesh back which provides you with proper ventilation and a sweat-free gaming experience too.

However, you might have to adjust the lumbar support now and then which can be a little annoying.

Another downside to this chair is that its armrests are not padded, which can be uncomfortable for people who are into frequent gaming.

But if you want an affordable pick, then this is an excellent choice to make, considering the superb posture that it offers. Also, it looks good!

Conclusions

All in all, we highly recommend the LANGRIA gaming chair as it is packed with all the features that a premium gaming chair has to offer.

It has close to no drawbacks and is affordable too.

It is a complete package, and you won’t regret investing in it either.

Using Database on MacBook

Why Professionals Prefer Hadoop Databases over Traditional Methods

For any technology business, there’s nothing more important than having a good database system in place.

This helps the business to keep track of things such as competitors and rival behaviours.

They can also keep track of the people visiting their company website, including specific audiences who are interested in buying their products or services and learn about their loyal customer base.

How Does Hadoop Help Companies?

It’s crucial for companies to understand that success and growth only comes if they make the required effort to manage and analyse data effectively for the present and the future.

All this information gathering can help a business in a number different ways, and used strategically it can help a business achieve its goals and fulfil targets far more effectively.

In days gone by, database systems were only designed for the purpose of managing a small amount of structured data.

More specifically, it was designed and created to operate on a single server.

But with changing times and technological developments, it becomes very difficult for a business to operate and function using the same outdated tactics.

The traditional database systems restricted the functioning of the business organisations and this lead to the development of Big Data databases such as Mongo database, H-Base database, Riak database, Redis database, Couch database, Cassandra database and much more.

To solve all the problems and issues of traditional database systems, these databases were created or developed so that businesses can function more efficiently.

Hadoop – A Database or Software Ecosystem?

Many people refer to Hadoop is a type of database system.

However, this is wrong. It is in fact a software ecosystem, as it enables parallel computing architecture.

From a technical perspective, it coordinates various types of NoSQL distributed databases like the H-Base database, for example.

The chief of the Hadoop ecosystem is MapReduce.

It is a computational model that fundamentally catches intensive data processes.

H-Base and Hadoop allows data to easily advance across hundreds of servers without any problems or performance lag.

So understandably, this make the Hadoop database system a real game changer!

It easily supports and backs up the different processing needs and requirements of big data.

While the processing of large amounts of data can take more than 18 to 20 hours to complete when distributed on a centralised relational database system, processing huge amounts of data may only take around 3 to 5 minutes when it is distributed or allocated over a large array of Hadoop servers.

A huge reduction in time and processing resources.

When people speak about big data, what they actually refer to is a large collection of both structured and unstructured data.

It is extremely difficult to process large amounts of data quickly using traditional database systems and software methods.

Managed big data acts as a way to help organisations enhance their business operations, work faster and improve key decision making.

These types of companies do not collect and gathers data from a single source only.

They collect data from a number of different sources such as applications, smartphones, various database servers, emails, mobile devices, and other means.

All this data helps companies increase sales volumes, and more importantly, attract and retain new customers.

Data hardware, procedures, data software, and people are main elements which make up these database systems.

The system administrators, programmers and end users are the core people.

The set of rules are the procedures, and the physical device is the database hardware.

Features & Benefits of Hadoop

The main features and benefits of Hadoop are as follows:

  1. HDFS: The Hadoop Distributed File System is adapted to work with huge or large scale bandwidth
  2. MapReduce: is a highly set up model for the processing of Big Data.
  3. YARN: is a resource scheduler or assistant for Hadoop resource management
  4. Hadoop Libraries: enables third party programs to work with Hadoop

When companies have big data, they often find it difficult to deal with and manage.

So it only makes sense to have software tools which can help them to manage the data more efficiently.

Modern tools and methods are designed to keep in mind the day-to-day problems companies faces and help them to examine and search large datasets with greater ease.

Usually, when businesses face major problems setting up their databases, they often outsource the work.

They will invariably hire firms which are well established, technically proficient and have the right manpower and materials to handle such demands.

These specialist firms are well experienced in installing, designing and managing large scale databases.

Once they have successfully set up their database, the next thing to do is to populate the tables with all the relevant information and contact details customers, prospects, key contacts and target audiences.

Not only this, but they will also have to feed the names and details of current clients.

Making this effort helps businesses to understand which customers are interested in purchasing products and services offered, what they expect from you in the future and the things which you need to do to provide them with a better service.

For more information and knowledge on this subject, you can visit RemoteDBA.com.

Instagram Feed on iPhone

3 Instagram Marketing Myths Busted

Though Instagram is extremely popular today, many myths are coming to the surface about this social media platform.

People believe it is only about gaining followers if you have a quality camera and pray that the right audience will like and follow your Instagram posts.

These misconceptions exist even now when social media has reached new heights in promoting brands, big or small.

The reality is promoting quality content and using Instagram features in the right way.

According to an article published on https://www.entrepreneur.com, people think that your customers will come naturally to your Instagram page.

Now, it is not true because you need to promote your posts to ensure that your targeted audience views all content and start liking and sharing the same.

Here are three of the greatest Instagram marketing myths busted in this article.

Girl Using SLR Camera

Myth 1: Professional photography is a must for Instagram marketing

High-definition photos certainly take your Instagram posts to another level, but that does not mean that professional photography alone will make your brand stand out from the rest.

Of course, you need to post stunning photos of your products, services, events, and behind-the-scenes content to appeal to your targeted audience.

Then, you can do it easily when you have a high-end smartphone with a good quality camera.

You need not learn photography to make your mark.

If you know photography, there is nothing like it but that does not imply that you end up spending thousands of marketing dollars for a single photo-shoot.

You will gain Instagram followers if you post quality and relevant content together with appropriate hashtags.

Myth 2: You need 10,000 followers for successful Instagram marketing

The follower count does not drive engagement on this photo-sharing social platform but stunning content and user engagement does the magic.

If you opt for paid marketing and spend enough money, you can gain 10,000 followers easily.

Then, that does not translate to brand loyalty, increased engagement, conversions, and sales through Instagram.

You need to make the best of Instagram Stories, shoppable posts, filters, and other features to connect with your targeted customers and drive engagement.

The 10,000 looks like a magic number because once you reach that figure; you can unlock the swipe up feature in Instagram Stories to link right away with another of your web page.

It is great if you have 10,000 followers but not mandatory to use it for successful Instagram marketing.

Girls in Nightclub Taking Selfie

Myth 3: Instagram marketing is all about beautiful images

Yes, you can use high-definition photos and videos as a tool to connect with your targeted audience and improve your relationship with them.

Instagram is not like Pinterest that is more about beautiful photos.

To be candid, Instagram provides marketers enough opportunities for developing genuine and deep engagement sans the clatter and muddle of Facebook.

Use Instagram as a mini-blog to promote your products or services to take the conversation forward instead of using the platform as a picture gallery or a collection of some best selfies.

Conclusion

Use Instagram in the right way to market your products or services without paying attention to the myths discussed here.

Align your content with your brand style and persona instead.

Author Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.