A large degree of the internet nowadays is formed by the ever-growing social media community.
As more and more people learn the value of social media, more and more businesses are also realising how crucial this platform is for their marketing strategies.
In fact, 73% of marketers found that social media marketing has been effective for their business.
Moreover, many businesses have used social media for various matters other than search engine marketing, such as customer support, research, lead generation and more.
With so many uses for it, it only makes sense for organisations to figure out ways on how to optimise their use of social media.
And this is where marketing automation can be very handy.
What is Marketing Automation?
Marketing automation is the process of automatically managing your marketing strategies and efforts across various platforms.
By using marketing automation, you get to reach out to your target audience by automatically sending out messages through various channels, such as email, text, web or social media.
At the same time, this technology can help you setup workflows for your online marketing campaigns, sales, as well as lead generation and nurturing.
Why Is Marketing Automation So Important?
The importance of marketing automation is rooted in efficiency.
With so many things to take care of when running a business, it’s important for business owners to take advantage of tools that will make their life a lot easier in so many ways.
Moreover, by automating some marketing functions for your business, you also get to save other essential resources, such as your time, budget and manpower.
If you have a team of marketers, they can instead focus on more important functions in your business and just automate your social media marketing strategies.
Ways to Integrate Your Social Media & Marketing Automation
The internet offers a variety of methods to help businesses integrate social media and marketing automation.
If you are thinking about doing this and would like to make the most of your social media marketing automation, here are some ways on how you can better integrate them.
1. Convert Leads to Sales
One of the great advantages of marketing automation is that it can help you automatically convert leads to sales.
You can increase your profits by automating workflow and streamlining your communications with both your current and potential customers.
By automating your marketing outreach and customer support, you get to boost your reputation and promote your brand to the right audience.
This way, you and your marketing won’t have to focus on interactions and be able to work on more important aspects of your business.
2. Champion Integration
To help you make the most of your marketing efforts, integration is key.
Consider the different techniques and tools you are using to get your brand’s name out there.
If you are using email, online ads, landing pages, and social media, why not integrate them altogether into one powerful marketing strategy?
Use all your available tools to boost your marketing ROI and optimise your efforts.
You can also take advantage of Facebook and Instagram growth services to properly automate messaging responses.
This way, you get to take advantage of as many opportunities as possible to grow your business.
3. Create Social Media Toolkits
One of the most effective methods for amplifying your reach is by sharing brand and industry-relevant information via different social channels.
And to help you make the most of your social media marketing efforts, the best approach is to create a social media toolkit for your brand.
From post templates, optimised images, guides and directions on how to use them, you can give your brand ambassadors the opportunity to promote your brand properly and uniformly across various social media channels.
4. Be Forward Looking
Anticipating your customers’ future needs is a key strategy for a successful business.
To do this, you should first look at problems that your company can solve.
This is the best way for you to come up with a product or service that your target customers will value.
And even if you are satisfied with the success you are having with your current customer base, you should still think about their future needs so that you can expand your product or service offerings.
Another way for you to adopt a forward looking mindset is giving your customers the opportunity to try your product or service and then provide them a channel so they can share their ideas with you.
Engaging with your customers is a good way for you to understand how you can better serve them and streamline your marketing efforts at the same time.
5. Choose Strategy Over Tools
The thing about marketing is that you have a large selection of tools available free to access from the internet.
At the same time, a lot of resources are available to help marketers figure out the right marketing strategy for their business.
But when it comes to choosing the right tools and strategies, it’s important to prioritize your marketing strategy first before choosing your tools.
With the right marketing strategies, no matter what kind of tools you use, you can always expect positive results.
Whereas if you decide to choose your tools first but haven’t really identified an effective marketing strategy for your brand, then your tools will not do much for you.
Both tools and strategies go hand in hand, but keep in mind that your choice of strategies will always have a greater impact on your marketing efforts.
The tools are just there to support it.
The Bottom Line
No matter what type of business you are running, knowing how to properly market your brand is crucial for your success.
Considering how tight the competition is now, with so many startups and small businesses sprouting out of nowhere, you can easily lose to any new players if you don’t step up your marketing game.
By integrating your social media marketing with automation, you can make the most out of your efforts, gain more audiences and potential customers, which eventually can translate to bigger profits for your business.