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5 Tips to Creating a Modern Start-Up Business

In the event that you would want to begin a new start-up business venture, then you will need to realise that you will have to meet the demands of certain specific markets which have to be developed to make your business a success.

Also, it will be essential for all new business ventures to always be on the lookout for new business opportunities that can help in increasing their revenues.

This will also go onto increasing their profit in the future.

This article will help you get some essential tips and key ideas which can help in establishing your new business start-up venture.

You may have seen in the last several years a lot of new markets have emerged.

You should try to understand that it is difficult to get a foothold in these market places because they are not only trending, but also the demands from these markets are set to increase a lot in the future.

This demand needs to be fulfilled with different products and services.

You will need to study all these emerging markets which will have long term demands, and your business needs to find ways to fulfill these demands.

1. Eco-Friendly Living

In the last few years, people have become more and more concerned about the environment and how it is important to conserve it.

They are prepared to use products which are biodegradable and will not damage the environment.

You can consider creating a business start-up that focuses on filling this gap.

It may be a bit difficult initially to get a foothold in this market, because the number of customers would be too slim initially and there are already well-established brands in the market.

But you can diversify and focus on different aspects of eco-friendly life.

You can venture in making eco-friendly interior decoration products which would be quite novel.

You can consider trying to find eco-friendly solutions and alternatives for commonly used household products also.

Try promoting such products made by other business houses because it will also help in promoting

Your own brand and it will reward your business in the end.

Customers would also appreciate your efforts.

You might have also noticed that electrical appliances are focused on becoming more and more energy-efficient and try to cut down on electricity consumption.

You may consider making or selling such appliances. Appliances for the kitchen are always in demand and would be a hit easily.

You can also focus on other household necessities like a vacuum cleaner.

You must always look for new products in the market and try to improve them in terms of their energy efficiency.

These efforts would help in establishing your start-up venture.

2. Fitness & Other Wellness Products

A new market that has emerged is that of fitness, sports, and health.

As people are becoming more aware of their body and how to keep it healthy, they are starting to invest more in personal fitness items.

These items include not only fitness and exercise equipment, but also exercise clothing and other gear.

This is a market that will not slow down easily, because people will always try to look good, fit, and slim.

Health products have taken over the earlier markets of junk food and soft drinks, beauty products like fairness creams are replaced with anti-aging creams, and so on.

Thus, you can focus on creating or selling such items.

You may either produce or sell exercise equipment or clothing, or even such cosmetic products designed to make people healthier and stronger.

This is a unique business opportunity which is not going to go out of trend any time soon.

3. Sustained Customer Interaction

As a new start-up business venture, you must always look for ways of getting new customers.

One of the simplest ways of doing this is by retaining the goodwill of your old customers.

You must always provide a solid customer care system that can help in resolving all the issues a customer has had with your products.

You need to ensure the timely and safe delivery of products and that the items delivered are of top quality and value for money.

You should use social media platforms for interacting with your customers and also to let them contact you for support.

You should also offer them discounts and special offers from time to time as it will help in making your business look more credible.

You will need to provide prompt service whenever and wherever you can.

This will ensure that your goodwill is preserved in front of your customers and that they will readily recommend you to other people.

4. Market Expansion

As the owner of new business starts up, you must not try to be too greedy initially and attempt to expand out on to a larger market.

It is important that you should first focus on your own local market and solidifies your presence there before you gradually start to expand.

Also, you should first start off with a select range of products and then add more products and varieties to your inventory.

5. Business Database

No matter whatever is the type of your business venture, you should try to have a solid presence on the internet as a bonafide company.

You must have a business database that stores the information about your customer’s data, your visitors who come to your website.

This will allow you to make more effective marketing strategies.

Visit for example, to learn more about using business databases.


As the owner of a business start-up, you need to be aware of the latest business opportunities and market trends so that you can incorporate them and develop your business more.

You will need to be prudent in your product and market selection too.

Hopefully, the information mentioned in this article will have helped you.

Text Messaging on Phone

4 Myths About SMS Marketing Debunked

Today, one of the best ways to reach out to your audience and communicate with your customers is through SMS marketing.

It is easy on your budget compared to other marketing channels, driving significant engagement and leading to increased earnings and profits.

Did you know that text messages could convert the expenses of a $20 support call?

Texting is widely used today and 97 percent of US citizens use texting apps once in a day.

Customers are more likely to open text-based messages compared to other forms of mobile communication.

According to an article published on, there are many ways to ensure your SMS marketing success.

For example, when customers participate in a contest, integrate your social media or website URLs in the automated reply option.

It is one of the easiest and quickest ways to connect with your targeted audience to your numerous web pages or social media pages, thus enticing your existing and potential customers to click on the URLs.

It will make your SMS contests more engaging as well as interactive.

You can even send photos, video clips so that your customers get to see the visuals of your business.

Despite all such data or information, there are numerous myths surrounding SMS marketing.

Here are four of these misconceptions debunked in this article:

1. It is Not Effective

There is a perception that text-based messages do not have the impact other marketing channels create like email and social media marketing. Then, the opposite is true.

Did you know that customers respond to SMS faster than social media or emails?

People open and read text-based messages at least five times compared to emails. The ratio is 98:20 percent.

People read 90 percent of the text messages within three minutes after they receive them.

Again, 79 percent of smartphone users check new text messages within 15 minutes of waking up.

High message delivery is not just one benefit, SMS marketing accounts for higher conversion rates as well compared to other marketing methods.

Mobile messages have a response rate of more than seven times compared to email. The ratio is 45:6 percent.

Did you know that 48 percent of web visitors prefer to receive loyalty-based SMS?

Again, it requires an average person 90 seconds to reply to a text-based message.

Therefore, we can infer that SMS marketing is effective and converts leads into customers.

2. No One But Millennials Uses Text Messaging

The greatest myths about SMS marketing is that only the millennial generation use text messages.

Even businesses think that their SMS promotions will work only when they target the same to the youngsters or Generation Y.

The fact is people of all ages use text-based messages including millennials, seniors, and baby boomers.

Smartphone users consist of 98 percent of people belonging to 30-49 years using text messages.

Again, 92 percent of the people are over 50 years use text messaging.

There are other data to prove that millennials are not the only ones using messages.

Did you know that 92 percent of the American population uses smartphones and uses text messages?

Therefore, use your SMS marketing tactics for people of all ages to determine your customers’ likes and dislikes.

Create SMS campaigns your customers will find useful. Besides, if you want to learn more about SMS marketing tips and benefits, you can research online.

Guy Smiling Reading SMS

3. Customers are Annoyed with Messages

Text messages are personal and therefore, it is a common perception that customers do not like receiving them from a business or promotion.

Then, did you know SMS marketing is less invasive compared to other types of marketing tactics?

That is because there is an opt-in feature before customers start receiving any promotional offers from companies.

Then, these messages are less than 160 characters, concise, easy to read, and clear.

People can scan these messages and read them quickly if they are of any interest to them.

If yes, customers can take action like opting for deals or discounts.

Did you know that 75 percent of users do not mind if they receive text messages from a business, after opt-in?

Then, over 50 percent of customers like to contact support via text messages compared to other marketing channels.

The appointment reminders through text messaging minimize missed appointments by 26 percent.

Again, nine out of 10 people who opt for SMS loyalty programs feel that they benefit from the same.

Therefore, the question of annoyance does not arise provided the opt-in option is available.

4. SMS Marketing is Expensive

Many businesses stay away from SMS marketing thinking that it is expensive. Wrong!

There is also a myth that text messages are time-consuming and you need special knowledge to implement the same. It is another myth.

The truth is SMS marketing is one of the most cost-effective ways to promote your products or services to connect with your audience.

Moreover, you do not require any special knowledge or skills to implement the same.

Yes, you do not require any marketing specialist to do your job.

Did you know sending bulk messages to your subscribers would cost you only pennies per user?

These pennies will translate into leads and sales via offers, coupons, deals, contests, and the like. It is one of the best ways to stay connected with your targeted audience.

Did you know that 50 percent of American customers do direct shopping once they receive SMS branded text, discount coupons, and QR codes?

Again, SMS marketing tactics are estimated to contribute about 40 percent growth rate of revenues. When it comes to coupons received via SMS, the redemption rate is 10 times more than printed coupons.

Many businesses use other marketing campaigns and spend thousands of dollars on huge campaigns that do not yield significant ROI.

One could use much less amount of money in SMS marketing, generate leads, and transform them into customers.

SMS marketing offers predictable results when it comes to the count of subscribers.


Now that these myths are debunked, implement SMS marketing strategies to reach out to your targeted audience.

Generate leads, gain customers, and boost sales.

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How to Use Instagram to Increase Business Revenue

In the world of business today, marketing specialists and business owners will have to adopt new strategies so they will always be able to stay ahead of the competition.

Perhaps the most effective way to do this is by using social media platforms to promote their specific business products and services.

Instagram is the fastest growing social media app for this task.

In this article, you’ll learn why you need to use Instagram and how you should use it to help increase your business revenues.

Using Instagram the Right Way

You will not get any substantial benefit from just having business profiles on Instagram.

It is important also to learn how to correctly use Instagram to your advantage.

Use the following methods outlined below so that you can get more successful and more sales:

Posting Just Visual Content

It is probably known to you already that on Instagram, you can only post visual content.

This is in the form of either pictures or video footage with a duration of one minute.

You will need to post as much visual content as you can in order to increase your audience reach.

Aside from this, you should also consider uploading a lot of memes and humorous posts to keep your audience engaged.

Post Your Best Photos

You should always post the best photos that you have of your business products.

You need to take high-resolution pictures from several angles and then upload them as that will help to entice and educate your audience.

Photos are a medium that helps make people understand the primary use of your products and the purpose they serve.

You should consider uploading photos of products whilst in use as this helps people to understand the correct way of using them.

Videos Should Reflect How Good Your Products Are

All videos which you have uploaded to Instagram should be ordered and not random.

You can upload videos which can show off the manufacturing process of your products.

You can showcase to people how they need to use the products you make in the most efficient ways possible.

You should also make videos showing how people need to maintain and take care of your products and increase its longevity.

Such videos can help in making a lot of new people learn about your business and help you get more followers.

Use Relevant Hashtags

Instagram is useful for promoting business products because of popular hashtags, which helps increase the visibility of your posts.

Hashtags are really like keywords which can help to improve the discoverability of the posts you put online more comprehensively.

Hashtags are also useful in describing your products quickly and effectively.

You can find the most relevant and popular hashtags being used for your specific products, niche, and industry through online searches.

Avoid putting misleading or irrelevant hashtags because that will lose the trust of the audience.

Also, don’t use too many hashtags. Put a maximum of five hashtags in each post for the best visibility.

Using Suitable Captions

It is important to use the captions wisely.

In the captions section, describe the basic information about the products that you have.

Also, don’t forget to include links to your main business website.

Besides descriptions, you also need to put more hashtags in your posts.

These hashtags will have to be relevant.

You also need put a link of your business website in the caption.

You need to remember that your caption is the main thing any user would notice when they find your post through a hashtag.

As a result of this, you should not be too creative and put something which common users might not understand readily.

Embed Links

One of the primary prerequisites of business marketing on Instagram is link embedding.

Instagram will help you to embed links to all the official business websites in the caption section of all your posts.

When you start to embed links, you will start to see increased traffic from other business websites too.

It is important that you should mention only the main information pertaining to your products in the captions that you put.

You can include all the rest of the broader information about product details, payment options, purchasing options, delivery systems in your main business website.

The user will be able to visit the website from the links that you had embedded.


There are plenty of businesses where marketing specialists actively use Instagram in order to conduct online surveys and competitions to help with their marketing.

These competitions attract plenty of users who participate to win a prize.

As a result of this, you will be increasing your user engagement, and this can help a lot of people learn about the business and how they can benefit from using your products and services.

In the event, you want to get more information about how you should use Instagram to promote your business, you can check out with how does Instagram work for business and learn all the various technicalities and requirements from the best marketing professionals in the industry.


Instagram will have changed the very model of business marketing on the internet in the next few years.

Instagram is useful because it allows you to expose your business to a large number of people from everywhere in the world.

This can help you generate greater awareness among the people about your business, which can help to increase your sales significantly.

Hopefully, the information mentioned in this article will have helped you.

Author Bio

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them. He loves to travel, write and play baseball.

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Top Strategies to Get More Social Media Traffic & Leverage Instagram Engagement

If you use Instagram and social media in combination with your business marketing campaign, you will find it easy to leverage the level of engagement of Instagram.

This will in turn inspirethe followers to sign-up to your email list. This can be done in different ways such as:

  • Through a competition
  • Through user generated content
  • By incorporating choice of calls to action or
  • By making the best use of the new power of Instagram Stories.

After all, social media and email marketing is individually very effective but when these are combined together,  such integrated approaches will drive more revenue and help you to build more followers in comparison to what either of these channels will produce alone.

Proper marketing and desired results are all about the strategy you follow.

Sometimes you will need to take ideas from professionals in this field that can elevate marketing results with their professional and result driven marketing services.

However, you may also get enough ideas by visiting different such sites such as and others.

Instagram and social media is however the demand of the hour whether you are a startup or any established business.

Two Girls Taking a Selfie

With such strategic and integrated marketing programs, you will gain a lot as you will be able to:

  • Drive more traffic
  • Generate more prospective sales
  • Effectively align your followers
  • Raise the level of engagement
  • Ensure better marketing returns and results and
  • Generate more salesboth with the users as well as the teams within your organization as applicable.

Apart from the above benefits, there are several others that you can enjoy when you incorporate Instagram in your marketing using the different social media platforms.

  • You will be able to take on more complex business and marketing challenges simultaneously that will eventually help you in designing the best and most appropriate solutions for it.
  • This will help you to simplify the business processes and at the same time drive the customer outcomes.
  • You will be able to provide your business as well as your customers the desire value that will in turn help you to succeed in the given as well as any new verticals.

Most importantly, such an approach will help you to stay true to your core business values and at the same time create the brand integrity as desired.

It will be easy for you to get noticed by the influencers who are rightfully considered to be the most powerful ‘brokers’ in the digital marketing system.

There are several good reason to believe that they are so.

  • This is because even a single mention or endorsement from these influencers may result in a recordbreaking organic traffic drive to your site.
  • These influencers do not simply drive traffic, the drive trust as well with their mention or endorsement of a particular business brand or product.
  • This means, the mention of an influencer about your product is in a sense ‘pre-sold’ simply because the customers who will visit your site based on their mention will trust your brand as well as your product more than those that do not have any mention of an influencer.

It is for this reason more and more marketers vie for the attention of the influencers when it comes to marketing of their business.

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Strategies to Follow

Unfortunately, this is not an easy way and the results may not come overnight even if you manage to get hold of some of the best influencers who are highly in demand.

Most good influencers usually have a large number of people that share their work on different social media channels.

They also receive a large number of emails every day and their inbox and voicemail is full of messages from their innumerable admirers.

In order to make sure that your message is not deleted along with the others and you are successful in breaking in you will need to follow these strategies:

  • Be specific and strategic in your approach by selecting the right people first. Though these influencers may not be the most renowned ones, but must make sure that you select the ones that have a ludicrous amount of clout and a huge following along with websites that usually get tens of thousands of visitors every day. Also make sure that they receive hundreds if not a thousand pitch emails every day.
  • To make your marketing tactics more effective you must think these influencers not as persons but as keywords! Surprising as it may sound, this is a good way to approach with your tactics. As you may knowkeywords are the primary things in a content that will get massive traffic and plays a very significant role in beating the competition to fetch a higher rank for your site. If your keyword is not strong, you will get less trafficand less competition. An influencer will act just like a long tail keyword that will provide the same results such as get good traffic that will be more likely to convert.
  • Apart from the influence and coolness you must focus on getting the best opinion and experience to make your marketing work in your favor. Smaller influencers or micro-influencers surprisingly may have a high conversion rate that the mega influencers. They are ideally the less targeted influencers and are far less competitive to reach out too. They will receive far too less emails as compared to the number of emails received by a mega influencer. This means getting the attention of these micro influencers is far too easy than the mega influencers.

Lastly, make sure that you use the right mindset to talk to the influencers the best possible way.

For this you will have to think about them first in the right way so that you do not pitch them but befriend them.

The best way to work with influencers is to think them to be your long term business partners and your friends.

All experts and successful marketers typically looks beyond a one off influencer campaign when they use influencers for their business benefits.

House with Beautiful Flowered Front Yard

4 Basic Home Renovation Ideas That Truly Pay Off

Investing money in your home is something very few people love doing, which is quite understandable.

But, these are the things you still need to do every once in a while, especially if you want to boost the value of your home.

Whether you’re thinking about selling it or not, you should consider investing in effective renovations that could go a long way.

Make sure these make sense and actually pay off in the future, so here are a few ideas you should look into.

Upgrade Your Kitchen

This is where you probably spend the majority of your time, and renovating the kitchen could really benefit you on more levels than one.

It will boost your motivation, help you become more creative, and help you come up with amazing recipes day after day.

Renovating your kitchen is something you can do in lots of different ways, but finding frugal options is vital.

Defining your budget and controlling it is important, so figure out how much money you’ve got and how you can spend it.

Don’t be afraid to invest in high-quality appliances and visually appealing cabinets, because these will make your kitchen more functional and significantly boost its value.

Beautiful Farmhouse Kitchen

Spruce Up Your Front Yard

If you’re living in a house, as opposed to living in a flat, your front yard is a crucial part of your property.

This is the first thing people see when arriving at your home, and it’s what helps them form their first impression.

That’s why spicing up your front yard could mean more than you can imagine.

So, start mowing the lawn, trimming the bushes, decluttering the entire area, fixing your deck, and installing a small fountain that will turn into a focal point.

You could also repaint your façade and add some insulation too.

This will make your home stand out even more than before, especially if you’re trying to make it look good to potential buyers.

Fix Your HVAC System

This doesn’t seem like the most important thing in the world, but, when it comes to home renovations, it’s definitely important. Your HVAC system needs to be working properly all year long, especially if you live in a hot climate, such as Southern Europe, America or Australia, for instance.

People living there have to deal with high summer temperatures, and that’s sometimes impossible without proper ventilation.

Alternatively, they should at least consider adding a ceiling fan to every room of their home, but not on their own, though.

Instead, they might want to find an experienced electrician in Western suburbs who can install their ceiling fans quickly and efficiently.

This way, they’ll stay cool all summer long, and that’s something all Aussies are going to appreciate.

HVAC Condensers

Replace Your Doors & Windows

Whether you’re living in a house or an apartment, you need to know how old it is.

The reason for that is quite simple – older properties need more maintenance, and this is especially true when it comes to doors and windows.

Ineffective doors and windows will make your life quite difficult and won’t allow you to keep your home cool in the summer and warm in the winter.

That’s why replacing them is so effective, and it will make your home rather eco-friendly as well.

Just pick some sustainable materials – wood, vinyl, and fibreglass are quite popular nowadays and you’ll introduce a massive change in your life.

As you can see, renovating your home doesn’t have to be as hard as most people believe.

It’s all about making a proper plan, defining your wish list, and sticking to your design.

Start making these changes as soon as you can, and you’ll notice these ideas paying off right away.

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How to Listen & Talk to Kids About Addiction

Living in a home where there’s substance abuse is difficult, and it is even harder for children to comprehend the whole situation.

Oftentimes, they assign the blame to themselves, thinking they’re the ones who caused their parents to give in to their addiction.

With unpredictability and chaos now a part of their daily lives at home, children are likely to feel guilty and ashamed because of the current situation their family is in, and more often than not, they feel abandoned as a result of their parents’ emotional unavailability.

In a situation as delicate as this, it is parents’ obligation to openly talk to their kids about the addiction and tell them the truth.

While many parents walk a delicate line talking to their little ones about addiction, there are some general guidelines you can use to approach this complex topic.

Read on to learn what they are.

Keep Your Child’s Age in Mind

How you talk to your children about addiction depends on how old they are.

You don’t approach the topic the same way with a ten-year-old and a child in their teens, so consider your children’s age before you decide on the best way to tell them the unpleasant truth.

Pay attention to the language you use and try to make it as clear as possible.

If your children are young, it’s best to compare the addiction to the state of being sick.

However, if you’re a parent of a teenager, you can go into as many details as you think your kid is comfortable with.

If they’re interested in learning more about their family member’s addiction, be honest and talk to them openly.

Child with Hands Over Ears

Explain That Addiction Is a Disease

When approaching such a complex topic, the way you decide to deliver the truth needs to be well-thought-out.

Let your children know that addiction is a disease that can be cured, and that their parent is not a “bad” person, but that their addiction is a disease that causes them to act strange sometimes and do things that don’t really make much sense.

Whether they should go to a rehabilitation centre is a painful dilemma for both the person who uses drugs and their family, but oftentimes it’s the only way to deal with an addiction that is breaking their family apart.

With substance abuse problems on the rise in states such as Florida, many parents turn to Florida drug rehab to deal with this disease.

With effective recovery programs, rehab centers can help you successfully break away from drugs and ensure a happy, drug-free lifestyle.

Let Them Know It’s Not Their Fault

When talking to your kids about the addiction, it is of crucial importance that you let them know it is not their fault.

Constant yelling and arguing of parents under the influence of drugs may cause children to draw wrong conclusions and put the blame on themselves, even though they don’t have anything to do with their parent’s addiction.

They need to understand that they didn’t cause it and that they can’t stop it until the parent decides to deal with it on their own.

In addition, let them know that they’re not alone and that what they’re going through happens to other families as well.

Above all, find a way to show them that, even though the disease took over and that their parents are doing things they shouldn’t, all that doesn’t change the fact that they are still loved and that their parents are going to care about them no matter what.

Girl Sat with Head Down

Encourage Them To Speak About The Subject

Now that your children are aware of the situation and why their parents act the way they act sometimes, they should know that there is nothing they should be ashamed of.

Even though it’s something they’re not proud of, it’s a situation that will change after some time has passed, and until then, they shouldn’t be afraid to talk to other adults about the issues their family is facing.

Let your children know that they shouldn’t lie, cover up, or keep secrets about their parent’s addiction, and in case they’re feeling down, they should feel free to go to an adult they can trust and lighten their burden.

Sharing their problems with a teacher, counselor, or members of peer support groups can be helpful in combatting negative feelings, and will result in a feeling of being accepted and understood in the toughest of times.

Talking to your children about addiction is no easy task, and it’s a delicate matter that should be approached with care.

Use the tips above to explain the issue in a way that your children will understand and help them get through this tough period of their lives.

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The Perks & Pitfalls of Living a Life of Luxury

Although many people think that money would solve all their problems and make them completely happy, this is actually far from true.

In fact, there are many well-off people who are plain miserable. So, how to find a balance?

Is there an amount of money that can bring us happiness? And when does enough become too much?

Living a life of luxury may sound like a blast, but at some point, it becomes something else, something that kills our joy and pulls us downwards.

Here are some good and bad sides of a luxurious lifestyle.

Perk: You’ve Got More Opportunities

Being extremely rich is great when you consider all the opportunities you’re presented with. One of them is to travel.

When you have all the money you need and perhaps even a private jet, there’s no place in this world you can’t visit and see.

For the curious people who like learning new things, trying new foods and being introduced to new cultures, this is a blessing.

And it doesn’t stop with travel. There’s also the chance to meet people.

First of all, you can meet ordinary, everyday people at every location you travel to, but let’s not forget that with money usually comes status, meaning that when you make a name for yourself, you won’t have much trouble meeting other wealthy people.

This includes intellectuals, artists and scientists, which are usually an interesting lot.

People in Tiki Bar Pool

Pitfall: You Can Become Self-Destructive

When you’re able to afford anything, many things lose their appeal and you start finding it difficult to get excited about them.

This could be one of the reasons we hear so much about celebrities and other rich people battling addiction and turning to various substances, some of which aren’t even legal.

However, there are some other possible reasons for this phenomenon.

Many rich and famous people start using drugs or develop an alcohol addiction because they underestimate the dangers of these substances and their bad effects of their wellbeing.

This may be due to the fact that the rich believe nothing can hurt them and that their wealth can pull them out of any trouble.

They may also think that these substances are the only way for them to feel any thrill and excitement, and their desire to feel good can actually cause them their health and lead them down the path of self-destruction they’ll have difficulty getting off of.

Perk: You Can make a Difference

Money normally carries with it a certain amount of power.

So, if that power is used for a good thing, then it becomes one of the best things about being rich.

A taxi driver can talk about important things as much as he or she wants, but not many people will give their words and weight.

However, if a celebrity who everybody loves and respects starts talking about something, a majority of us will listen, and what they say will most likely turn into a movement led by their fans in no time.

So, if a rich person uses their influence and resources to tackle an important issue and change things for the better, not only will the whole society benefit, but it will also give them a sense of pride and joy for being the ones who do good.

Exotic Swimming Pool

Pitfall: You Get Bored

One of the bad sides of being filthy rich is that you get to be self-absorbed, focus more on your own interests and desires, and you can make nearly all your wishes come true.

However, this can get very boring.

Having a huge swimming pool, a really fast car and a private jet may sound incredible, but once you get used to them, they don’t seem that special or interesting anymore.

Second, there are fewer things for you to strive to.

When you’re struggling to make it in business, you do it because you’d like to buy a nice house, see Bora Bora or buy those expensive shoes you saw somebody wearing.

Once you make it and can have all these things, you have to set higher goals.

But when you’re rich and capable of making more money using what you already have, most goals you set become easily reachable, stripping you off your ambitions and things to aspire to.

This can leave you frustrated or even apathetic. And what good is all your wealth if you don’t feel good about it?

Although having a lot of money can help you greatly in life, it can also cost you some of the good things that you take for granted.

After all, when you have money and power on your side, how can you ever tell if people around you are really your friends, or they’re just attracted to your wealth?

So, the key is probably to try and keep a more down-to-earth mindset even when you can allow yourself to have your head in the clouds.

Asian Woman Looking Sad

How to Approach and Help an Addict

Let’s not sugar-coat it – approaching and helping your loved one who struggles with and addiction is never a piece of cake.

In fact, it can be a very long, challenging, and painful process, but you know what? It definitely isn’t impossible.

Here are some useful tips and guidelines on how to make it happen with success, so check them out and learn something new today!

Search for Warning Signs in the First Place

Even though a lot of people think that identifying a substance use disorder is an easy task because the symptoms are way too obvious, the truth is that reality is completely different than that.

In fact, substance addiction is often an internal battle, which means that recognising the symptoms and helping your loved one can be very tricky and difficult.

This is particularly true because the majority of addicts usually tend to deny that they have a problem, trying to keep their habits a secret for as long as possible.

Even though the symptoms can differ depending on a person and the type of addiction they’re dealing with, there are some common ones such as untidy appearance, lying, bloody eyes, and social alienation.

If your loved one is featuring any of these, it may be the right time to approach them and help them out.

Pile of White Dominos

Be as Loving & Compassionate as Possible

As already mentioned, identifying the substance use disorder in your loved one can be tricky, but you know what?

Approaching and trying to help them can be even more challenging, so be extra careful and don’t make a huge mistake.

The key to success is adopting the right attitude which will allow you to get closer to your friend or a family member, without them feeling threatened.

Earning their trust is essential, so do your best to show love and compassion in order to understand what they’re going through.

Apart from allowing you to bond more with and strengthen your relationship, such an approach will play a crucial role in the recovery process as well.

It’s also important to say that being supportive doesn’t mean that you’re allowed to be judging or controlling, so respect their privacy if you don’t want to push them away.

Overcome the Barriers Together

Struggling with addiction is never easy, and this is particularly true for addicts who don’t want to admit it to themselves.

They live in an enchanted circle of denial, refusing to change their lifestyle and thinking that their addiction is actually beneficial for them.

Such a circle needs to be broken in order for your loved one to get back on track and take control of their life, which is why you should be as supportive as possible and help them accomplish that.

No matter how upset or angry you may feel about their condition, you must know that using guilt and shame is the last thing you want to do.

Instead, understand their struggle and let them figure out that a treatment program in a specialized facility may be the best option for them.

There are numerous facilities of this kind all across America, but we have to say that drug rehab in New Jersey is certainly among the best ones out there.

Just take it into consideration and you won’tmake a mistake.

Woman Smoking Cigarette

Make Sure to Understand the Risks Too!

Needless to say, any kind of addiction can have different negative effects, both on the body and on the mind of the addict.

This means that changing their personality, behaviour, and character is quite common, which often causes the addicts to distance themselves from their family and friends.

Such behaviour can sometimes result in loneliness, depression, and even suicidal thoughts, which tend to push them deeper into addiction, instead of overcoming it.

When you know all of this, it’s crucial that you do whatever you can to understand those risks and choose the right approach, so that your loved one who struggles can trust you and let you help them.

One thing is certain – the sooner you identify the symptoms, the easier it will be to reverse the damage, so bear that in mind and you’ll do a great job.

As you can tell, there are a lot of important things you should remember when it comes to approaching and helping an addict.

This definitely won’t be an easy task, but it isn’t an impossible mission either.

All you need to do is to stick to our tips and guidelines and you won’t go wrong – that’s a promise!

Travellers Accessories

10 Personal Items You Should Never Travel Without

Packing the perfect carry-on is a bit of an art. You have to consider every facet of your journey, from the gate’s hot and crowded waiting area to the freezing cabin at cruising altitude. At the same time, you have to prepare for any and all scenarios—getting sick or hungry, dealing with a chatty flight neighbor, not being able to fall asleep. Luckily, the following 10 items will help ensure that, no matter what gets thrown your way, you’ll be able to handle it like a pro on your next trip.

1. A Few Apps

Of course, your smartphone is the No. 1 most important thing you should take with you on your trip—and, let’s be honest; no one would ever go on vacation without their phone—so it goes without saying. Be sure to load it up with all the very best travel and entertainment apps before you go, such as:

Any game or app that lets you download portions to play offline (while you’re in airplane mode), such as the New York Times Crossword.

Your favorite music or entertainment app (such as Spotify or Netflix). Remember to download your favorite albums, shows, andmovies to your phone before you depart so you can enjoy them in airplane mode.

Your podcast app. Again, you’ll need to download episodes to play while you’re in-flight, so do that beforehand. Download full podcasts seasons since they don’t take up a ton of space, in case you want to binge.

Any travel app that helps you keep track of your plans. You’ll want to spend the flight time tying up any loose ends travel-wise.

2. Your Nicest Watch

Whatever you do, do not pack your diamond-encrusted Rolex in your checked baggage. A watch is a particularly nice thing to have on you while you’re waiting in lines, going through security, stuck in a tiny seat for hours on end, or in any other scenario where checking the time on your phone isn’t super convenient. Always keep your cherished or high-end jewelry either on your person or in your carry-on bag while you travel.

3. Your Passport

Even if you’re not headed out on an international flight, you should still plan to bring your passport with you. The U.S. Department of State recommends bringing a passport when you fly domestically because some state IDs don’t meet the minimum security standards set forth by the Real ID Act, which was passed in Congressin 2005. Better to be safe than sorry, we say!

4. Your Medications

Your carry-on should basically be like a miniature pharmacy by the time you’re done packing! Besides any prescription medications, make sure it’s stocked with just-in-case remedies, including painkillers as well as medications or treatments for allergies, nausea, and cold symptoms. If you’re headed out on the water or up to the mountains, make sure you pack medicine to address altitude sickness or seasickness.

5. A Pair of Headphones

Remember that chatty flight neighbor we mentioned before? One of the best ways to get her to let you travel in peace is to sink into a podcast, a movie, or a playlist, and headphones are the universal sign for “please stop talking to me.” Make sure you bring comfortable,noise-cancelingones so you can enjoy your media without distraction.

6. A Blanket Scarf

Ladies, don’t leave home without an oversized scarf! These are among the most versatile yet underrated travel accessories for those of us who run cold. Not only do they keep you warm during fluctuating temps at the airport and aboard your flight,they also serve as sun shields at the beach and makeshift pillows when you want to catch up on some sleep. Bonus points for the fact that you can wear them, so they don’t take up precious suitcase space.

Open Suitcase Packed with Clothes

7. A Packable Bag

If you plan on doing any shopping, either at your destination or in the airport (who are we kidding, airport shopping is pretty great these days), make sure you have an extra bag or backpack to carry everything home. The best option is to pack a packable tote that barely takes up any space in your suitcase but really comes in handy when you’re packing up to head home.

8. A Pack of Hand Wipes

You don’t have to be a clean freak to know that hand wipes and/or hand sanitizer will be your best friend while you travel. From sticky hands on your flight to the dismal public bathroom at the famous landmarks you plan to visit, you’re going to be glad you have these in your stash. We all start to feel a little gross after a long day of travel or sightseeing, so these can be real life-savers.

9. Your Favourite Snacks

Have you seen the snack offerings on major airlines lately? Not only are they pretty pathetic,they’re also ridiculously expensive! The last thing you want is to be stuck without some proper sustenance, so make sure to pack a few good travel-friendly snacks, such as nuts, granola bars, and single-serving packs of popcorn or pretzels. Don’t forget a bottle of water (purchased once you’re through security, of course, unless you have the next item)!

10. Your Known Traveler Number

If you travel more than once or twice per year, you could likely benefit from signing up for the Transportation Security Administration’s (TSA) PreCheck program. For just $85 for a five-year membership, you can breeze through security in five minutes or less without removing your shoes, laptops, liquids, belts, and light jackets. If you’ve completed your application and background check, you’ll receive a known traveler number—make sure you have it with you!

Weekend Bag Packed on Bed

Preparing for Anything

Good travelers are people who are prepared for anything, both in terms of what they pack and how they handle the unplanned and unexpected. Ensuring that you have everything you need for a smooth, hiccup-free trip will, in turn, help ensure that you enjoy your journey no matter what!

Beautiful American Style Family Home

Real Estate Marketing Trends Realtors Must Look Out For in 2019

The real-estate industry is undergoing a drastic change in terms of approaching and targeting potential customer. Digitalization has become a part of almost all kinds of industries and real estate industry is no exception. Real Estate Marketing has started following new and modern marketing techniques since the past few years. However, these techniques become predominant since 2018, and mostly all the realtors started using digital pathways to reach their customers.

Real estate industry has become very competitive, and to succeed and win customers over competitors, it is essential to use the latest and trending marketing strategies. To name a few, local blogs, 3-D content, optimized use of social media platforms are some of the latest marketing strategies which are used by almost all the realtors.

To build a successful marketing strategy in the year 2019, a real estate agent needs to have a clear understanding of the ongoing and upcoming marketing trends. Creation of an innovative marketing campaign would be as crucial as its distribution across all the digital channels and platforms.

Upcoming marketing trends for the real estate industry in the year 2019.

Automation Marketing

Automation marketing is a new and emerging marketing trend which is gaining popularity day by day among realtors. This kind of marketing strategies not only help realtors in bringing down the operational costs but also saves time. This allows the real estate agents to run their business 24/7 and be available for their client irrespective of time and day.

Automation marketing includes services:

  • Responding a lead
  • Sending e-mail marketing campaigns based on customer requirements and preferences
  • Chatbots
  • Property presentation
  • Resolving customer queries

While designing a marketing technique, it is necessary to make it mobile friendly. This would increase the reach of the campaign. Testing the automation process by using A/B testing is very crucial. Last and most important, the automation process would save your time and money but always remember your customers are humans. Thus showing them that you care about them is very important. Talk to them whenever needed.

Organic Social Media Marketing

In 2019, organic social media marketing won’t be as successful as it used to be. Gone are the days when posting a few hashtags or an open house on a social media account, used to attract lots of traffic.

Today, social media platforms like Instagram, Twitter, and Facebook want realtors to spend money to post add on them. Hence, to make optimum use of these platforms, realtors need to keep a separate budget to boost their campaign.

One common mistake made by many realtors while using these social media platforms is that they focus only on the content related to their business. Well, this can be done through the company’s website. The point is, realtors should use these channels in order to build a relationship with their existing and potential clients.

Show them that you care!

Facebook 3D Photos

Another marketing trend to look for in the year 2019 is posting 3D Photos on Facebook. Well, till today this feature is available only on iPhone X. These 3D photos can easily be viewed on laptops, mobiles, tablets, and computers.  3D images are very attractive. It gives viewers a fair idea about the area covered by various rooms.

Facebook 3D photos give viewers a feeling of the virtual walkthrough.  This marketing trend could be a refreshing and welcome change in real estate marketing. It would give viewers a chance to have a feel of the house and check the looks and room space before making an actual visit to the site.


Video advertising is not a new concept. However, making videos and using them in all possible ways on various digital mediums are going to be very popular in 2019.

Nowadays, live videos are becoming very popular. Live videos give realtors a platform where they can connect directly with their potential clients. Realtors use these videos to answer property related queries and promotion of their property.

Various upcoming video related marketing trends in 2019:

  • Home tour video of the entire property.
  • Posting home tour videos on Instagram Stories.
  • Posting videos of home tours on Facebook.

It is advisable to make a video under 1:30 minutes and covering essential details related to property and its locality.

Trust-Based Promotions

Building trust with customers is going to be very important for realtors to attain success in 2019.

Tips for building trust with your clients:

  • Be honest in your campaign.
  • Always give accurate information.
  • Post professional photographs of all the properties and use them to promote your business.
  • Keep clients updated about the ongoing work or renovations in the property.

In case of an open house, Instagram Stories can be used to inform the clients about the same. Use this social platform to give all the necessary information related to Open House to the clients. This would make the customer feel that you care about them and would create a bond of trust.

Promote your brand and position yourself as a professional. Post content and information that shows that you are an expert of this field and you have all the necessary information related to the property. You may also share various issues related to buying or selling a property. Sharing information on various topics of real estate would increase your credibility, which would further help in establishing trust.

Become an Influencer

To be a successful realtor, estate agents should try to position themselves as an influencer. They need to be an expert on whom people look up to find answers to all property related queries.

Tips that would help you in becoming an influencer:

  • Online reviews: Make your clients post reviews about you and your work.
  • Local blogs, press, and websites: Write articles on real estate related topics for local press or local blogs.
  • Design and run marketing campaigns based on real estate. Show your clients how good you are in this field.

The year 2019 is going to be very challenging for realtors. Create innovative, catchy, and informational digital campaigns to attract clients. Use social platforms to build a trust-based relationship with your clients.